06 July 2006

The Art Of The Book Trailer?

Apparently book trailers—the same concept as film trailers—are the next big thing for publishing. Journalist Andre Mayer has written an article about the phenomenon called "View To A Thrill". Sub-titled "Book Trailers: Building Hype, Movie-Style," the article describes the relatively recent phenomenon of using videos to promote new books. The article includes a link for HarperCollins' trailer for Londonstani, the debut novel by Gautam Malkani. It takes a while to load, but after watching it Mayer says, "Never before have I felt such a visceral urge to read a book." I sympathise with the critics of the concept, those who feel that their imaginations are pre-empted by having actors in a trailer play the characters in the book. I won't even watch movies made from books that I love. But I'm guessing that book trailers are probably here to stay. Via CBC.ca.


Blogger Orange Blossom Goddess (aka Heather) said...

I am just not sure how I feel about this. Pros and Cons. I sort of feel like books should remain on paper unless there is an actual movie being made. I like it simple and traditional.

7/06/2006 08:16:00 p.m.  
Blogger Amy said...

I know--I'm the same way.

Also, I don't like having ready-made images in my head about the characters, setting, and action.

7/07/2006 04:16:00 a.m.  
Anonymous Pearl said...

Interesting concept. Does it get done in any relation to movie rights being offered? Is it as misleading of teaser as most ones for movies are?

7/09/2006 05:08:00 p.m.  
Blogger Amy said...

I don't know its relationship to movie rights; I'm guessing they're separate, though.

It was a pretty short teaser, and because I haven't read the book, I can't swear to its faithfulness to the book. On the other hand, it was very generic--photos of inner city desolation, young people, a cell phone.

I think it was meant more to establish a mood than to tell a story.

7/09/2006 07:20:00 p.m.  

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